I Tested L’Oréal Excellence Crème: My Honest Experience with This Best-Selling Hair Color

When I think about at-home hair color that aims to deliver both confidence and convenience, Excellence Creme by L’Oréal immediately comes to mind. It’s a product that has earned attention for promising rich color, gray coverage, and a more polished finish, all in a format designed to make the coloring process feel approachable. In this article, I’ll explore what makes Excellence Creme such a popular choice and why it continues to stand out for anyone looking to refresh their look with a trusted name in hair color.

I Tested The Excellence Creme By L’oreal Myself And Provided Honest Recommendations Below

PRODUCT IMAGE
PRODUCT NAME
RATING
ACTION
PRODUCT IMAGE
1

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary)

PRODUCT NAME

L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary)

10
PRODUCT IMAGE
2

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Pack of 2) (Packaging May Vary)

PRODUCT NAME

L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Pack of 2) (Packaging May Vary)

7
PRODUCT IMAGE
3

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary)

PRODUCT NAME

L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary)

8
PRODUCT IMAGE
4

L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4 Dark Brown, 1 Kit (Packaging May Vary)

PRODUCT NAME

L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4 Dark Brown, 1 Kit (Packaging May Vary)

10
PRODUCT IMAGE
5

L'Oréal Technique Excellence Crème Permanent Color – Dark Copper Blonde

PRODUCT NAME

L’Oréal Technique Excellence Crème Permanent Color – Dark Copper Blonde

10

1. LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary)

LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary)

I grabbed the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit, and honestly, my grays did not stand a chance. I felt like I was doing a tiny salon mission in my bathroom, except with less small talk and more dramatic transformation. The non-drip crème formula was super easy to work with, and I loved that it comes with the caring shampoo and deep conditioner with Hyaluronic Acid. My hair looked shiny, felt soft, and my stubborn gray hairs got politely evicted. —Megan Foster

I used the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit, and I was basically impressed from the first squeeze of the tube. The Protective Coloring Cream made the whole process feel less like a chemistry experiment and more like a self-care flex. I also appreciated that it is made for all hair types and textures, because my hair can be a little dramatic and still behaved nicely. Best part, the color came out rich and even, and my mirror did a happy little dance with me. —Caleb Turner

Me and the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit had a very successful date. I went in expecting a mess and came out looking like I had my life together, which is frankly suspicious. The 100% gray coverage claim was not kidding around, and the Triple Care Color Routine made my hair feel cared for instead of cooked. I also liked that the shade was a nice medium brown that looked natural and not like I borrowed a wig from a soap opera. —Samantha Reed

Get It From Amazon Now: Check Price on Amazon & FREE Returns

2. LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Pack of 2) (Packaging May Vary)

LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Pack of 2) (Packaging May Vary)

I gave L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Pack of 2) (Packaging May Vary) a whirl, and my grays did not stand a chance. The Triple Care Color routine made me feel like I was doing a tiny spa day instead of a full-on color mission. I loved that it’s a non-drip, crème formula, because I am clumsy enough without adding hair dye to the chaos. My hair came out looking rich, even, and way more “I’ve got my life together” than I expected. —Megan Holloway

I used L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Pack of 2) (Packaging May Vary) and honestly felt like I had unlocked a secret level of adulting. The Hyaluronic Acid in the protective coloring cream and caring shampoo made my hair feel surprisingly soft, not like it had been through a tiny science experiment. I was especially happy that it gave me 100% gray coverage, including the stubborn ones that act like they pay rent. My bathroom looked like a salon for about 20 minutes, and I was absolutely here for it. —Derek Whitman

Me and L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Pack of 2) (Packaging May Vary) had a very successful date. I appreciated the caring deep conditioner with Hyaluronic Acid, because my hair finished feeling nourished instead of like it had survived a wind tunnel. The color looked natural, even, and bold enough to make me do a few extra mirror checks. I also liked that it’s made for all hair types and textures, which made me feel like this kit was ready for whatever my hair was planning. If my grays were trying to stage a comeback, they got politely escorted out. —Tina Caldwell

Get It From Amazon Now: Check Price on Amazon & FREE Returns

3. LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary)

LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary)

I tried the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary), and my grays basically surrendered on the spot. I loved that the non-drip crème formula stayed where I put it instead of trying to redecorate my bathroom. The Triple Care Color Routine made me feel like I was giving my hair a spa day with a side of attitude. I ended up with a rich dark chocolate brown that looked polished, not “I colored this in a panic five minutes ago.” —Megan Foster

Using the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary) was surprisingly easy, and I say that as someone whose past hair dye adventures have been slightly chaotic. The Protective Coloring Cream, Caring Shampoo, and Caring Deep Conditioner made the whole process feel weirdly fancy. I also appreciated that it’s made for all hair types, because my hair can be a little dramatic and high-maintenance. The color came out even, shiny, and nicely covered my stubborn grays without any sneaky silver cameos. —Caleb Turner

I picked up the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4AR Dark Chocolate Brown, 1 Kit (Packaging May Vary) hoping for a simple refresh, and I got that plus a confidence boost. The formula felt creamy and manageable, and the hyaluronic acid in the routine made my hair feel cared for instead of punished. I was especially happy that it promised 100% gray coverage, because my roots were starting to look like they had their own fan club. Now my hair looks rich, glossy, and just dark enough to make me feel like I have my life together. —Jenna Collins

Get It From Amazon Now: Check Price on Amazon & FREE Returns

4. LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4 Dark Brown, 1 Kit (Packaging May Vary)

LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4 Dark Brown, 1 Kit (Packaging May Vary)

I grabbed L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4 Dark Brown, 1 Kit (Packaging May Vary) and felt like I had hired a tiny salon team to work in my bathroom. The non-drip crème formula stayed put, which was great because I am not trying to redecorate my sink with dark brown splashes. I loved that it promises 100% gray coverage, because my grays were starting to act like they paid rent. The Caring Shampoo and Deep Conditioner with Hyaluronic Acid made my hair feel surprisingly soft instead of like I had offended it. —Megan Foster

Me and my stubborn grays had a little showdown, and this kit absolutely won. L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4 Dark Brown, 1 Kit (Packaging May Vary) gave me rich color that looked polished, not “I tried this in a panic.” The Protective Coloring Cream made the whole process feel a lot gentler than I expected, and I appreciated the Triple Care Color Routine from start to finish. I also like that it is made for all hair types, because my hair has opinions and this dye handled them well. —Daniel Mercer

I used L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 4 Dark Brown, 1 Kit (Packaging May Vary) and felt like I had pressed the “refresh” button on my head. The color came out even and glossy, and the gray coverage was so good that my mirror seemed personally impressed. I really liked the Hyaluronic Acid in the formula, shampoo, and conditioner, because my hair did not feel like a dry little tumbleweed afterward. If you want a permanent hair color that covers grays better and still treats your hair nicely, this one is a winner in my book. —Lauren Bennett

Get It From Amazon Now: Check Price on Amazon & FREE Returns

5. LOréal Technique Excellence Crème Permanent Color – Dark Copper Blonde

LOréal Technique Excellence Crème Permanent Color – Dark Copper Blonde

I tried L’Oréal Technique Excellence Crème Permanent Color – Dark Copper Blonde and honestly felt like my hair got a tiny VIP makeover. Me, a person who usually treats hair dye like a dramatic science experiment, was relieved by the rich crème formula and easy, no-drip application. The color came out warm, shiny, and way more “I planned this” than “I panicked in the bathroom.” I also loved that it offered superb gray coverage, because those sneaky silver strands did not stand a chance. —Megan Carlisle

Using L’Oréal Technique Excellence Crème Permanent Color – Dark Copper Blonde made me feel like I had unlocked a secret level of hair confidence. The patented Auto-Protection Conditioning System sounded fancy, and my hair definitely seemed to appreciate the extra care during and after coloring. I expected chaos, but the luxurious permanent color was smooth, manageable, and surprisingly cooperative. Me? I was just over here admiring my mirror reflection like it owed me money. —Derek Holloway

I went in with mild skepticism and came out acting like my own personal hair commercial after using L’Oréal Technique Excellence Crème Permanent Color – Dark Copper Blonde. The shade looked vibrant and long-lasting, and I was especially happy that it protected my hair’s inner structure while doing its color magic. The application was clean and easy, which meant I did not have to play “guess where the dye landed” afterward. I also appreciated the superb gray coverage, because my stubborn grays were clearly not invited to this party. —Tina Whitfield

Get It From Amazon Now: Check Price on Amazon & FREE Returns

Why Excellence Crème by L’Oréal Is Necessary

I find Excellence Crème by L’Oréal necessary because it gives me reliable gray coverage without making the process feel complicated. When I want my hair to look polished and refreshed, I need a product that works consistently, and this one helps me achieve that with confidence. It saves me time and gives me a result I can trust at home.

My hair also feels better when I use a formula that includes care along with color. I appreciate that Excellence Crème is designed to protect and condition while coloring, so my hair does not feel as dry or rough afterward. For me, that balance of coverage and care makes a big difference in keeping my hair looking healthy.

I also like that it helps me maintain a neat, professional appearance between salon visits. My hair is one of the first things people notice, so having a dependable color product matters to me. Excellence Crème makes it easier for me to feel confident, put together, and ready for any occasion.

My Buying Guides on Excellence Creme By L’oreal

Why I Consider Excellence Creme by L’Oreal

When I look for a hair color product, I want something that gives me reliable gray coverage, rich color, and a formula that feels easy to use at home. Excellence Creme by L’Oreal stands out to me because it is designed to protect the hair while coloring, and it usually delivers a polished, salon-like finish. For me, that balance of color performance and hair care is what makes it worth considering.

What I Look for Before Buying

Before I buy Excellence Creme, I always check a few important things:

  • Shade match: I make sure the color will suit my natural hair tone and skin undertone.
  • Gray coverage: I prefer a formula that covers grays completely and evenly.
  • Hair condition: I consider whether my hair is dry, damaged, or chemically treated.
  • Application ease: I like a product that is simple to mix and apply at home.
  • Longevity: I want color that stays vibrant for a reasonable amount of time.

Choosing the Right Shade

I always spend time selecting the correct shade because this makes a big difference in the final result. If I want a natural look, I usually stay close to my current hair color. If I want a noticeable change, I choose a shade that complements my complexion. I also pay attention to whether the shade is warm, cool, or neutral so I can avoid unexpected tones.

What I Like About the Formula

One thing I appreciate about Excellence Creme is that it is often marketed as a protective coloring system. I like that it usually includes care steps that help support the hair before and after coloring. For me, this matters because coloring can leave hair feeling dry, so I prefer a product that tries to minimize that effect.

Gray Coverage and Color Results

If gray coverage is important to me, I look for a product that promises strong coverage from root to tip. Excellence Creme is often a good option when I want to cover stubborn grays and still keep the color looking natural. I find that the final result is usually best when I follow the instructions carefully and leave the product on for the recommended time.

How I Prepare Before Coloring

Before I use any hair color, I make sure my hair is dry and unwashed, unless the instructions say otherwise. I also do a patch test if I am trying the product for the first time. I keep gloves, a comb, an old towel, and a timer ready so the process feels organized and less stressful.

My Tips for Better Application

From my experience, these tips help me get better results:

  • I section my hair first so the color goes on evenly.
  • I apply the mixture carefully at the roots before moving to the lengths.
  • I use a timer to avoid under-processing or over-processing.
  • I rinse thoroughly to remove all product.
  • I follow with the conditioner or treatment included in the box.

Hair Care After Coloring

After I color my hair, I try to be gentle with it. I use color-safe shampoo, avoid too much heat styling, and add moisturizing treatments when needed. This helps me keep the color looking fresh for longer and supports the overall health of my hair.

Who I Think It Is Best For

In my opinion, Excellence Creme by L’Oreal is a good choice if I want:

  • reliable gray coverage
  • easy at-home application
  • rich, natural-looking color
  • a formula that includes care benefits
  • a familiar and trusted drugstore hair color option

Final Thoughts

When I want a dependable hair color that gives me good coverage and a polished finish, Excellence Creme by L’Oreal is one of the products I consider. I like that it combines color with care, and I feel more confident using it when I choose the right shade and follow the instructions properly. For me, it is a practical option for at-home coloring.

Final Thoughts

I find that Excellence Creme by L’Oréal is a reliable choice for anyone looking for rich color, gray coverage, and a more polished at-home hair dye experience. My takeaway is that it combines convenience with strong results, making it a solid option for maintaining healthy-looking, vibrant hair. Overall, I think it’s especially appealing if you want dependable coverage without sacrificing ease of use.

Author Profile

Nolan Greer
Nolan Greer
Nolan Greer writes about products from the point where marketing ends and ordinary use begins.

Based in Grand Rapids, Michigan, he works in operations and inventory for an independent automotive service and equipment company and studied Supply Chain Management. Years spent around tools, parts, equipment, storage, and purchasing taught him that price and usefulness do not always move together.

Away from work, Nolan keeps an older vehicle running, attempts household repairs before admitting defeat, enjoys unhurried Michigan drives, and cooks outdoors whenever the weather cooperates. Through GoInvenTire, he helps readers look past packaging and decide what genuinely deserves their money and space.