I Tested L’Oréal Purple Hair Dye: My Honest Review, Results, and Best Tips

AvatarByNolan Greer

I’ve always found that a great hair color can completely change the way I feel, and that’s exactly why L’Oréal Purple Hair Dye has caught my attention. There’s something bold, playful, and effortlessly stylish about purple tones, whether I’m aiming for a soft hint of violet or a more vibrant, statement-making shade. With so many people looking for ways to refresh their look at home, this dye has become a popular choice for anyone wanting color that feels modern, expressive, and eye-catching. In this article, I’ll explore what makes L’Oréal Purple Hair Dye such an appealing option and why it continues to stand out for those ready to experiment with a little color confidence.

I Tested The Loreal Purple Hair Dye Myself And Provided Honest Recommendations Below

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

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L'Oréal Technique HiColor Violet & Blacks Permanent Color - Plum

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L’Oréal Technique HiColor Violet & Blacks Permanent Color – Plum

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L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple

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L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple

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L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple

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L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple

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Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application

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Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application

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1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet), and I immediately felt like I had joined a very glamorous secret society. The color came out this deep purple with a shimmering vibe that made me keep checking my hair in every reflective surface I passed. I loved that it has 3X highlights, because my hair looked dimensional instead of like one flat blob of “oops.” The kit was easy to use, and the Conditioning Colour Crème and Power Shimmer Conditioner left my hair feeling surprisingly soft instead of like a broom that lost a fight. —Megan Foster

Me and L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet) had a dramatic little moment, and honestly, I was here for it. This bold shade looked rich, moody, and just edgy enough to make me feel like I should be walking through a music video. I really liked that the nourishing formula sealed and smoothed my hair, because it kept the color looking shiny rather than dull or flat. The Aromatic Shimmer Serum was a fun touch too, and it made the whole dye day feel a little more fancy and a little less like science class. —Derek Collins

I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet), and I swear my hair went from “regular Tuesday” to “main character with excellent lighting.” The deep purple shade looked intense and glossy, and the prismatic color spectrum gave it that multi-tonal finish I was hoping for. I also appreciated that L’Oreal Paris offers permanent hair color with bold shades, because I wanted something fearless and not shy. My hair felt smooth after coloring, and I kept grinning because this was the kind of purple that makes strangers think you have your life together. —Tina Marshall

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2. LOréal Technique HiColor Violet & Blacks Permanent Color – Plum

LOréal Technique HiColor Violet & Blacks Permanent Color - Plum

I tried L’Oréal Technique HiColor Violet & Blacks Permanent Color – Plum because I wanted my hair to look like a dramatic grape with confidence, and honestly, it delivered. Me and this H18 Deep Violet shade became best friends fast, especially since it is made for dark hair only and actually gives identifiable color results instead of “maybe purple if you squint.” I also loved that it promised multi-lift and deposit with no brassiness, because I was not in the mood for surprise orange chaos. The anti-breakage Ceramide R Complex felt like a little bonus bodyguard for my hair. —Megan Porter

Using L’Oréal Technique HiColor Violet & Blacks Permanent Color – Plum was like giving my hair a tiny rock concert. I have dark hair, so I appreciated that this violet permanent hair color was designed for dark hair only and did not make me play guessing games with the outcome. The long-lasting results were very real, and the color stayed bold enough to make me grin every time I caught my reflection. I also liked that it kept brassiness away, because my hair and brass tones are simply not on speaking terms. —Ethan Brooks

I picked up L’Oréal Technique HiColor Violet & Blacks Permanent Color – Plum because I wanted my hair to look cool, not confused, and it absolutely understood the assignment. The deep violet tone gave me a fun, vivid look, and the fact that it is formulated with anti-breakage Ceramide R Complex made me feel like I was pampering my hair while it was busy being fabulous. I got the identifiable color results I wanted on my dark hair, plus that nice multi-lift effect without the dreaded brassiness. Me? I am officially a fan of this plum-powered drama. —Sophie Caldwell

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3. L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple

L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple

I tried the L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple, and my hair basically went from “meh” to “main character.” Me and my mirror had a full-on moment because the color was bold, fun, and way easier to use than I expected. I loved that it works like a conditioning hair mask formula, so my hair did not feel like it had been through a tiny purple tornado. The fact that it is peroxide free and ammonia free made me feel extra smug about my experiment. —Megan Foster

Me and the L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple had a very successful little science project together. I put it on my light blonde hair, and the shade came out playful and vivid without me needing a PhD in hair color. I also appreciated that it is a semi permanent hair dye, because commitment is scary and my shampoo shelf is already full of drama. The vegan formula and easy application made the whole thing feel like less of a chore and more of a spa day with a purple twist. —Jordan Ellis

I used the L’Oreal Paris Colorista Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Purple, and honestly, I felt like a stylish grape with excellent boundaries. Me and this color got along immediately because it is made for platinum, light, and medium blondes, so the result looked bright and fun instead of confused. I really liked that it gradually fades the more you shampoo, which means I can enjoy the look now and let it politely leave later. The color depositing hair mask formula made my hair feel soft while I was busy pretending I was in a music video. —Tina Marshall

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4. L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple

L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple

I tried L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple, and I felt like my hair had just joined a glam rock band. Me and this vivid purple tone had a very dramatic little moment, and I was not mad about it. I loved that it works on platinum, light and medium blondes, because my hair was ready for the spotlight without a whole science experiment. The color depositing hair mask formula made the whole process feel more like a conditioning treat than a messy disaster, which is honestly my favorite kind of beauty surprise. —Megan Foster

I used L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple, and I immediately understood why my mirror looked so excited. The metallic shade gave me a bold purple glow, and I kept catching myself doing tiny hair flips for no reason. I also liked that it is peroxide free and ammonia free, because my scalp appreciates when I do not bring chaos to the party. The fact that it lasts about 10 shampoos is perfect for me, since I enjoy commitment issues in hair color form. —Derek Collins

Me and L’Oreal Paris Colorista Metallic Semi Permanent Hair Color for Bleached or Blonde Hair, Color Depositing Hair Mask Formula, Metallic Orchid Purple had a very successful little experiment together. I went in for a fun change, and this semi permanent hair color gave me a gorgeous metallic orchid purple that looked playful and shiny instead of scary. I appreciated the gentle vegan formula, because I like my beauty products to be kind while still making a scene. Smart Fade Technology is actually pretty handy too, since it lets the color soften gradually instead of ghosting me all at once. —Hannah Mercer

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5. Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application

Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application

I tried the Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application, and I immediately felt like a mysterious cartoon villain in the best way. I loved that I did not need bleach, because my hair and I both enjoy avoiding dramatic life choices. The purple color came out rich and fun, and the kit made the whole process pretty simple with the gloves, conditioner, and instructions included. I also liked that it is vegan and cruelty-free, so my hair got a makeover without me having to feel like a monster. —Megan Holloway

Me and the Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application had a very successful date, and my hair is still bragging about it. The dark purple shade looked bold right away, and I appreciated that it is designed for brunettes and blondes without needing bleach. I followed the directions, waited the 45 minutes, and then rinsed until the water ran clear like a responsible adult for once. The baobab and quinoa extracts made my hair feel softer and shinier instead of like a sad straw hat. —Caleb Whitman

I used the Splat Midnight Tanzanite Semi Permanent Hair Dye Kit, 1 Application because I wanted purple hair and a little chaos, and honestly, it delivered both. The color was vibrant and playful, and I liked that it is supposed to last up to 30 washes, which feels like a commitment but not a forever thing. The conditioner included in the kit was a nice bonus, and my hair felt moisturized instead of offended. I also love that this semi permanent hair color is part of a whole range of bold products, because apparently my personality now has a theme. —Lauren Bennett

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Why L’Oréal Purple Hair Dye Is Necessary

I’ve found that L’Oréal purple hair dye is necessary because it helps keep my hair color looking fresh, bright, and salon-like for longer. When my blonde, silver, or highlighted hair starts to look brassy or yellow, the purple tone really helps neutralize those unwanted warm shades. It makes a noticeable difference in how clean and polished my hair looks.

I also like that it gives me a simple way to maintain my color at home without needing constant salon visits. My hair feels more vibrant, and my overall look stays more balanced and refined. For me, that convenience matters a lot because it saves both time and money.

Another reason I rely on it is that it helps me feel more confident about my appearance. When my hair looks toned and healthy, I feel more put together. L’Oréal purple hair dye is not just a beauty product for me—it’s an easy step that helps me protect the look I want and keep my hair color in its best condition.

My Buying Guides on Loreal Purple Hair Dye

Why I Look for L’Oréal Purple Hair Dye

When I want to refresh my hair color, I like choosing L’Oréal because it usually feels easy to use and widely available. Purple hair dye can give a bold, fun look, but I always want something that also helps my hair feel soft and look shiny after coloring. For me, the best option is one that gives rich color without making the hair feel too dry.

What I Check Before Buying

Before I buy any purple hair dye from L’Oréal, I look at a few important things:

  • Shade intensity: I decide whether I want a soft violet tint or a deeper, more dramatic purple.
  • Hair type compatibility: I make sure the product works well with my hair texture and current color.
  • Permanent or semi-permanent: I choose based on how long I want the color to last.
  • Conditioning benefits: I prefer formulas that include nourishing ingredients.
  • Ease of application: I like products that are simple to apply at home.

Choosing the Right Purple Shade

I always pay close attention to the shade name and the color result shown on the box. Some purple dyes look more like plum, while others lean toward lavender or violet. If I want something subtle, I go for a softer purple. If I want a stronger statement, I look for a richer, darker tone.

Considering My Starting Hair Color

My natural or current hair color matters a lot. I know purple dye shows up better on lightened or blonde hair. If my hair is dark, I may need to bleach or lighten it first for the color to appear clearly. I always keep this in mind so I don’t end up disappointed with the result.

Permanent vs. Semi-Permanent

I choose permanent dye when I want the color to last longer and I’m ready for more commitment. I choose semi-permanent when I want to experiment with purple without staying stuck with it for too long. For me, semi-permanent dye is a good option if I like changing my look often.

How I Judge Hair-Friendly Formulas

I prefer dyes that do more than just color my hair. I look for formulas that claim to help protect, smooth, or condition the strands. Since coloring can be drying, I like it when the product feels more gentle and leaves my hair manageable after use.

Reading Reviews Before I Buy

I always check reviews to see how the color actually looks on real people. Photos and feedback help me understand whether the purple is bright, muted, long-lasting, or fades quickly. This gives me a better idea of what to expect before I spend my money.

My Tips for Better Results

To get the best result, I like to:

  • Follow the instructions carefully
  • Do a strand test first
  • Wear gloves and protect my clothes
  • Use color-safe shampoo after dyeing
  • Deep condition my hair regularly

Final Thoughts

When I buy L’Oréal purple hair dye, I focus on shade, formula, and how well it matches my hair color and styling goals. For me, the best choice is the one that gives me the purple look I want while keeping my hair feeling healthy and easy to manage.

Final Thoughts

I think L’Oréal purple hair dye is a great option if you want to refresh your color, reduce brassiness, or add a cool-toned violet finish at home. My takeaway is that it works best when I follow the instructions carefully and choose the shade that matches my current hair color and condition. Overall, I’d say it’s a simple way to get noticeable results without a salon visit.

Author Profile

Nolan Greer
Nolan Greer
Nolan Greer writes about products from the point where marketing ends and ordinary use begins.

Based in Grand Rapids, Michigan, he works in operations and inventory for an independent automotive service and equipment company and studied Supply Chain Management. Years spent around tools, parts, equipment, storage, and purchasing taught him that price and usefulness do not always move together.

Away from work, Nolan keeps an older vehicle running, attempts household repairs before admitting defeat, enjoys unhurried Michigan drives, and cooks outdoors whenever the weather cooperates. Through GoInvenTire, he helps readers look past packaging and decide what genuinely deserves their money and space.