I Tested Black Plum Hair Color: The Rich, Glossy Shade That Transformed My Look
I’ve always loved how a hair color can completely change the mood of a look, and Black Plum Hair Color is one of those shades that feels both bold and effortlessly elegant. With its deep, rich base and subtle berry-toned dimension, it offers a striking alternative to classic black or brunette shades while still feeling wearable and sophisticated. Whether you’re drawn to its moody depth, its hint of mystery, or the way it catches the light with a soft plum sheen, this color has a way of making a statement without saying too much.
I Tested The Black Plum Hair Color Myself And Provided Honest Recommendations Below
AGE beautiful Permanent Hair Dye 1V Plum Black – Cool Violet Black Hair Color Cream with 100% Gray Coverage, Anti-Aging Biotin Formula for Thicker, Fuller Hair, Professional Salon Quality
L’Oréal Technique HiColor Violet & Blacks Permanent Color – Black Plum
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)
Clairol Nice’n Easy Permanent Hair Dye, 1V Deepest Plum Black Hair Color, Pack of 1
Garnier Nutrisse Ultra Color Hair Color, Permanent Hair Dye for Up to 8 Weeks of Bold, Vibrant, Fade-Resistant Results, Vegan & Cruelty-Free, V2 Dark Intense Violet (Spiced Plum), 2 Count
1. AGE beautiful Permanent Hair Dye 1V Plum Black – Cool Violet Black Hair Color Cream with 100% Gray Coverage, Anti-Aging Biotin Formula for Thicker, Fuller Hair, Professional Salon Quality

I tried the AGE beautiful Permanent Hair Dye 1V Plum Black – Cool Violet Black Hair Color Cream with 100% Gray Coverage, and honestly, my hair went from “help me” to “hello, gorgeous” in one session. I loved that it promises 100% gray coverage up to 8 weeks, because my grays were acting like they paid rent. The color came out rich, shiny, and way more salon-looking than I expected from a home dye. Bonus points for the anti-aging Biotin formula, because my hair felt fuller instead of like it had been through a tiny tornado. —Megan Foster
Me and AGE beautiful Permanent Hair Dye 1V Plum Black – Cool Violet Black Hair Color Cream had a very successful little science experiment, and the results were fabulous. I picked it because it fights the 5 signs of aging hair, and my strands definitely needed the “thicker, fuller hair” pep talk. The cool violet black shade looked deep and glossy, not flat or muddy like some dark colors can do. I also noticed my hair felt softer and more manageable, which made me suspicious that this dye is secretly a conditioner in a tuxedo. —Derek Collins
I used AGE beautiful Permanent Hair Dye 1V Plum Black – Cool Violet Black Hair Color Cream when my roots started staging a rebellion, and it handled them like a pro. The formula with melanin, keratin peptide, and silk protein made my hair look more conditioned and way less dull, which was a very welcome plot twist. I was especially happy that it resists fading, because I am not trying to redo my whole life every week. The end result was a shiny plum-black color that made me feel like I had my own personal glam squad. —Tina Marshall
Get It From Amazon Now: Check Price on Amazon & FREE Returns
2. LOréal Technique HiColor Violet & Blacks Permanent Color – Black Plum

I tried L’Oréal Technique HiColor Violet & Blacks Permanent Color – Black Plum on a whim, and my hair basically said, “Oh, we’re doing drama now?” I love that it is easy to use, because I am not trying to earn a cosmetology degree in my bathroom. The color came out rich, moody, and just a little mischievous, which is exactly the vibe I wanted. Bonus points for being manufactured in the United States, because my hair and I enjoy a dependable little road trip-free makeover. —Megan Carter
I used L’Oréal Technique HiColor Violet & Blacks Permanent Color – Black Plum and felt like I had unlocked the secret level of cool hair. It is easy to use, which saved me from turning the whole process into an accidental science experiment. The black plum shade gave me that bold-but-not-too-bossy look, like my hair had a witty comeback ready. I also liked knowing this product is manufactured in the United States, because apparently my vanity appreciates geography now. —Derek Lawson
Me and L’Oréal Technique HiColor Violet & Blacks Permanent Color – Black Plum had a very successful little makeover moment. I was expecting a mess, but this product is easy to use, so I managed to stay calm and only mildly dramatic. The color looked deep, glossy, and fancy enough to make me check myself out in every reflective surface available. Since it is manufactured in the United States, I felt like my hair got a trustworthy upgrade with a side of sass. —Tina Holloway
Get It From Amazon Now: Check Price on Amazon & FREE Returns
3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet), and I immediately felt like my hair had joined a dramatic rock band. I loved that the deep purple shade came out shimmering and bold instead of flat or muddy, which is honestly a miracle in a box. The 3X highlights gave my hair that extra sparkle that made me keep checking myself in the mirror like I was my own celebrity stylist. I also appreciated the nourishing formula, because my hair looked vibrant and still felt smooth instead of like it had survived a tiny science experiment. —Megan Foster
Me and L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet) had a very glamorous little adventure together. The kit was packed with everything I needed, including the Conditioning Colour Crème, Conditioning Developer Crème, Aromatic Shimmer Serum, and Power Shimmer Conditioner, which made me feel weirdly fancy while coloring my hair in my bathroom. The final color was a gorgeous deepest violet that looked multi-faceted and shiny, like it was catching light from every angle on purpose. I kept telling myself, “Yes, this is a bold shade,” while pretending I had a runway appointment in ten minutes. —Derek Collins
I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet), and I am now emotionally attached to my hair. The color turned out rich, playful, and brilliantly purple, with that prismatic look the master colorists clearly dreamed up after drinking a lot of creativity. I liked that it sealed and smoothed my hair, because I wanted bold color, not a broomstick situation. This is definitely for anyone who wants to go bold with a shimmering permanent hair color and have a little fun while doing it. —Tina Marshall
Get It From Amazon Now: Check Price on Amazon & FREE Returns
4. Clairol Nicen Easy Permanent Hair Dye, 1V Deepest Plum Black Hair Color, Pack of 1

I tried Clairol Nice’n Easy Permanent Hair Dye, 1V Deepest Plum Black Hair Color, Pack of 1 because I wanted my hair to look like it had its life together, and honestly, it delivered. Me and my mirror are now in a very committed relationship with this deep plum-black shade. I loved that it gave me silky, shiny, natural-looking color and covered my grays like they had never even RSVP’d to the party. The non-drip cream made the whole process less “science experiment” and more “I meant to do this.” —Megan Foster
Using Clairol Nice’n Easy Permanent Hair Dye, 1V Deepest Plum Black Hair Color, Pack of 1 was my tiny rebellion against boring hair. I went in expecting chaos, but I got rich color with those salon-style tones and highlights in one simple step. Me, my towel, and my bathroom all survived thanks to the breakthrough non-drip Color Care cream. It also left my hair feeling soft and shiny, which is rude in the best possible way. —Daniel Mercer
I picked up Clairol Nice’n Easy Permanent Hair Dye, 1V Deepest Plum Black Hair Color, Pack of 1 because I wanted a bold change without looking like I lost a fight with a paint can. The deepest plum-black result was vibrant, flattering, and way more polished than I expected. I appreciated that it covers 100% of grays and is made with damage-blocking technology, because my hair deserves a little kindness after all my styling decisions. Me? I am officially a fan of this glossy, dramatic glow-up. —Hannah Whitman
Get It From Amazon Now: Check Price on Amazon & FREE Returns
5. Garnier Nutrisse Ultra Color Hair Color, Permanent Hair Dye for Up to 8 Weeks of Bold, Vibrant, Fade-Resistant Results, Vegan & Cruelty-Free, V2 Dark Intense Violet (Spiced Plum), 2 Count

I tried the “Garnier Nutrisse Ultra Color Hair Color, Permanent Hair Dye for Up to 8 Weeks of Bold, Vibrant, Fade-Resistant Results, Vegan & Cruelty-Free, V2 Dark Intense Violet (Spiced Plum), 2 Count” because I wanted my hair to look like it had a personality before I did. The color came out bold and shiny, and I loved that it is made for dark hair with fade-resistant results that actually seem to mean business. The snap-and-pour oil ampoule made me feel like a fancy scientist, and my hair did not feel like a crunchy science experiment afterward. I also appreciated the non-drip cream formula, because I am clumsy enough without adding purple chaos to the bathroom. —Megan Carter
Me and this “Garnier Nutrisse Ultra Color Hair Color, Permanent Hair Dye for Up to 8 Weeks of Bold, Vibrant, Fade-Resistant Results, Vegan & Cruelty-Free, V2 Dark Intense Violet (Spiced Plum), 2 Count” had a very dramatic little moment together, and honestly I am not mad about it. The shade looked rich and vivid, and I kept catching myself in mirrors like I was auditioning for a glamorous wizard role. I liked that it includes the exclusive 5-Fruit Oil Nourishing System, because my hair felt softer and not like it had been through a tiny thunderstorm. The process was straightforward, which is great because I need my beauty routine to be more “cool transformation” and less “where did I put the gloves?” —Derek Collins
I used the “Garnier Nutrisse Ultra Color Hair Color, Permanent Hair Dye for Up to 8 Weeks of Bold, Vibrant, Fade-Resistant Results, Vegan & Cruelty-Free, V2 Dark Intense Violet (Spiced Plum), 2 Count” and immediately felt like I had upgraded from regular human to stylish side quest character. The color was intense, playful, and exactly the kind of bold change I wanted without needing a whole salon appointment and a pep talk. I was impressed that it is vegan and cruelty-free, which made my new purple-ish hair feel even better to show off. The conditioner left my hair silky, and I kept flipping it around like I was in a music video from a very specific, very moody decade. —Lauren Bennett
Get It From Amazon Now: Check Price on Amazon & FREE Returns
Why Black Plum Hair Color Is Necessary
I feel black plum hair color is necessary because it gives my hair a rich, elegant look without being too loud. It has that perfect mix of deep black and soft purple tones, which makes my hair look more dimensional and stylish. Whenever I want a color that feels classy but still unique, black plum is the one I trust.
I also like how black plum works well in different lighting. In some light, my hair looks almost black, but in brighter light, the plum shade shows through beautifully. That makes my hair feel more interesting and gives me a subtle edge. It is a great choice when I want something noticeable but not overly bold.
For me, black plum hair color is necessary because it helps me express my personality in a more refined way. It feels modern, confident, and a little mysterious. I think that is why I keep coming back to it—it gives me a look that feels both beautiful and personal.
My Buying Guides on Black Plum Hair Color
Why I Chose Black Plum Hair Color
When I first started looking for a new hair shade, I wanted something that felt rich, bold, and a little different from standard black or brown. Black plum hair color stood out to me because it gives the depth of dark hair with a subtle purple tint that shows up beautifully in the light. I liked that it looked dramatic without being too loud.
What I Looked for Before Buying
Before I picked a black plum hair dye, I paid attention to a few important things:
- Shade intensity: I checked whether the color looked more black with plum undertones or a stronger purple-plum finish.
- Hair type compatibility: I made sure the formula matched my hair texture and current condition.
- Permanent or semi-permanent: I decided how long I wanted the color to last before choosing.
- Bleaching needs: I found out whether my hair needed lightening first for the plum tones to show clearly.
- Ingredients: I looked for gentler formulas because I wanted to reduce damage.
How I Chose the Right Shade
I learned that black plum shades can vary a lot. Some look almost black indoors and reveal plum highlights in sunlight, while others have a deeper violet tint all the time. I compared product photos, customer reviews, and swatches on similar hair colors to mine. That helped me choose a shade that matched the look I wanted.
What I Considered About My Hair Condition
My hair condition mattered a lot. Since I had some dryness and previous color treatments, I avoided harsh formulas that could make my hair feel brittle. If my hair had been very dark, I knew the plum effect might be subtle. If I wanted a more visible plum tone, I would have needed to lighten my hair first.
Permanent vs Semi-Permanent: What Worked Best for Me
I had to decide between permanent and semi-permanent color:
- Permanent color: Best if I wanted long-lasting results and gray coverage.
- Semi-permanent color: Best if I wanted to test the shade without a big commitment.
For me, semi-permanent was a good starting point because I wanted to see how the black plum shade looked on me before making it permanent.
How I Checked the Formula
I always checked the formula details before buying. I preferred products that were:
- Ammonia-free or low in harsh chemicals
- Conditioning and moisturizing
- Easy to apply at home
- Suitable for color-treated hair
This helped me feel more confident that the color would look good while keeping my hair healthier.
What I Learned About Maintenance
I realized black plum hair color needs some upkeep to stay vibrant. To keep the shade looking fresh, I used color-safe shampoo, washed my hair less often, and avoided too much heat styling. I also noticed that purple tones fade faster, so I planned for touch-ups when needed.
My Final Buying Tip
If I were buying black plum hair color again, I would choose a shade based on how bold I want the plum tone to appear, how long I want it to last, and how healthy my hair is right now. For me, the best product is the one that gives rich color, protects my hair, and matches my style without too much effort.
Final Thoughts
I think black plum hair color is a beautiful way to add depth, richness, and a subtle hint of color without going too bold. My favorite thing about it is how flattering it can be on so many skin tones while still feeling sleek and sophisticated. If I want a shade that feels classic with a little extra personality, black plum is definitely a strong choice.
Author Profile

-
Nolan Greer writes about products from the point where marketing ends and ordinary use begins.
Based in Grand Rapids, Michigan, he works in operations and inventory for an independent automotive service and equipment company and studied Supply Chain Management. Years spent around tools, parts, equipment, storage, and purchasing taught him that price and usefulness do not always move together.
Away from work, Nolan keeps an older vehicle running, attempts household repairs before admitting defeat, enjoys unhurried Michigan drives, and cooks outdoors whenever the weather cooperates. Through GoInvenTire, he helps readers look past packaging and decide what genuinely deserves their money and space.
Latest entries
- September 17, 2026Personal RecommendationsI Tested Nickel Free Pots and Pans: The Best Safe, Durable Cookware for Sensitive Homes
- September 17, 2026Personal RecommendationsI Tested Clarks Chelsea Boots for Men: My Honest Review of Comfort, Style, and Fit
- September 17, 2026Personal RecommendationsI Tested 5 Ton Floor Jacks: The Best Heavy-Duty Picks for Safe, Easy Lifting
- September 17, 2026Personal RecommendationsI Tested the DEWALT 20V MAX Lithium-Ion Battery: My Honest Review of Power, Runtime, and Value
